Fast-moving consumer goods

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Fast moving consumer goods ( FMCG ) or consumer packaged goods ( CPG ) are products that are sold quickly and at a relatively low cost. Examples include non-durable items such as packaged foods, beverages, toiletries, over-the-counter medicines and many other consumables. Conversely, durable goods or key appliances such as kitchen utensils are usually replaced for several years.

Many fast moving consumer goods have a short shelf life, either as a result of high consumer demand or because products get worse quickly. Some FMCGs, such as meats, fruits and vegetables, dairy products, and baked goods, can be easily damaged. Other items, such as packaged foods, soft drinks, chocolates, candies, toiletries, and cleaning products, have high turnover rates. Sales are sometimes influenced by holidays and seasons.

Packaging is very important for FMCG. Logistics and distribution systems often require secondary and tertiary packaging to maximize efficiency. Package units or parcels are essential for product protection and shelf life and also provide sales information and incentives to consumers.

Although the profit margins made on FMCG products are relatively small (more for retailers than manufacturers/suppliers), they are generally sold in bulk; thus, the cumulative gain in such products can be enormous. FMCG is a classic case with low margin and high volume business.

Video Fast-moving consumer goods

Characteristics

The following are the main characteristics of FMCG:

Maps Fast-moving consumer goods

Definition of ISIC

The retail market for FMCG includes businesses in the following International Standard Industry Classification (ISIC) categories (Revised 3):

Industrial suppliers for FMCG include:

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Fast-moving consumer electronics

Fast-moving consumer electronics are usually cheap or easily substituted generic consumer electronic products, including mobile phones, MP3 players, game players, earphones, headphones, OTG cables, and digital disposable cameras.

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Famous FMCG Company

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See also

• Category management
• Bulk production
• Trade promotion management

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References

Source of the article : Wikipedia