Charmin is an American toilet paper brand manufactured by Procter & amp; Gamble, famous for his 21-year-old ad campaign related to the fictitious shop owner's concerns. Whipple.
Video Charmin
Histori
Charmin's name was first made in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950, Hoberg changed its name to Charmin Paper Company and continued to produce tissue baths, paper napkins, and other paper products. Procter & amp; Gamble (P & G) acquired Charmin Paper Company in 1957.
In 2008, P & amp; G sells operations and European product lines to SCA, where its name is changed to Cushelle and Zewa.
Maps Charmin
Ads
Initially, the manufacturer wanted to emphasize the softness of the product, but did not know how to convey the idea of ​​physical sensation on television. The company's advertising agency advises that buyers are encouraged to squeeze products at stores like grocery traders will squeeze tomatoes to assess their gentleness, but there are some concerns that retailers will object to customers hauling their wares and thereby damaging them before buying. The problem is solved with the concept that handling will be actively hindered by comic antagonist retailers in advertising. In an advertising campaign that lasted for more than twenty years, the ad in America featured actor Dick Wilson, playing Mr. fiction goods store. George Whipple. Mr. Whipple told his customers, "Please do not push Charmin!", Emphasizing his gentleness in over 500 ads between 1964 and 1985.
Country song "Don 'Squeeze My Sharmon," which was a small hit for Charlie Walker in 1967, was inspired by the advertising campaign for Charmin.
Charmin Ultra was originally called the White Cloud until 1993.
Mascots
In 1928 the logo mascot was a woman's silhouette, supplemented by a baby in 1953, replacing the woman in 1956.
In the advertisement of Mr. Whipple was eventually replaced by The Charmin Bear, made by D'arcy Advertising in England, introduced to the United States in 2000. In 2001 three children were added to the family, and in 2007 the blue bear was introduced for the "soft" brand and red bear for the "strong" brand.
This new animated ad campaign is called "Call of Nature."
In 2010 the company changed the logo to add flecks of toilet paper into the logo. The "Charmin Bears" in the collective family of parents and children.
Initially only one brown bear family, with Leonard the Bear accompanied by Molly, Bill, Amy and Dylan.
These are then divided into different bear families, 5 of which are blue called "Charmin Ultra Soft Family" and 5 are red called "Charmin Ultra Strong Family".
Times Square Charmin toilet
In 2006, Charmin opened a public toilet in New York City's Times Square. The current location is the new Disney Store. The convenience of having clean toilets in Times Square during the Christmas season is a new idea.
Slogan
- Do not Squeeze Charmin (1960s)
- Once that happens, that's for sure! (1980s)
- Ch-ch Choose Charmin. (1993-1997)
- Best for "Bear" Butt. (1997-2004)
- Cha-cha-cha-cha Charmin! (2001-2005) (English and International Only)
- Cha-cha-cha Charmin. (1999-2007) (2013-present in Latin America)
- More Less! (2004-2006)
- Less or less. (2006-2009)
- Search in red/blue package. (2007-2010)
- Enjoy. (2010-present)
Environmental impact
In February 2009, Greenpeace advised consumers not to use Charmin toilet paper stating that it was bad for the environment.
Another complaint by many consumers is that Charmin leaves the pill after use.
References
External links
- Charmin website
- Free Charmin Extender to hold Charmin Mega Roll from a hidden toilet paper holder
Source of the article : Wikipedia
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