The Kroger Company , or just Kroger , is an American retailer founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the largest supermarket chain in the United States based on revenue ($ 115.34 billion for fiscal year 2016), the second largest general retailer (behind Walmart) and the eighth-largest company in the United States. Kroger is also the third largest retailer in the world and the third largest private company in the United States. In December 2015, Kroger operates, either directly or through its subsidiaries, 2,778 supermarkets and multi-department stores. Kroger's headquarters are in downtown Cincinnati. It maintains a market in 34 states, with store formats that include hypermarkets, supermarkets, superstore, department stores, 786 department stores (now sold to EG Group in 2018), and 326 jewelry stores. Kroger branded grocery stores are located in the Central and South West United States. Kroger operates 37 food processing or manufacturing facilities, 1,360 supermarket fuel centers and 2,122 pharmacies.
Kroger employees are largely represented by collective bargaining agreements (unions) and many are represented by unions of Food and Commercial Workers (UFCW).
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History
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Bernard Kroger invested his life savings of $ 372 (approximately equivalent to $ 9,800 by 2018) to open a grocery store on 66 Pearl Street in downtown Cincinnati in 1883. Pearl Street was previously between 2nd Street and 3rd Street. The location is now roughly where I-71 goes through the Great American Ballpark. In 1884 Kroger opened his second store. Kroger, the son of a merchant, has a simple dictum: "Be special, never sell anything you do not want." Kroger tries many ways to satisfy customers. He experimented with making his own products, like bread, so customers did not have to go to a separate pastry shop.
In 1916, the Kroger company began shopping for self-service. Prior to this all articles are kept behind the counter, and the customer will ask them, and then the clerks will hand them over to the customer.
In 1929, it was reported that Safeway would join Kroger.
In 1930, Kroger became the first shopping chain to monitor product quality and to test the food offered to customers, and also the first to have a shop surrounded by four sides by the parking lot.
1950s-1960s
Starting in 1955, Kroger began to acquire a supermarket chain again, evolving into new markets. In three months, he bought three supermarket chains:
- On May 13, Kroger entered the Houston, Texas marketplace by acquiring a chain of 26 stores in Houston Henke & amp; Pilu .
- In June of the same year, Kroger acquired 18 stores of Krambo Food Stores, Inc. from Milwaukee, Wisconsin, area. At that time, Krambo began to build six more stores.
- At the end of July, he purchased a Children's Food Store, Inc. in Jacksonville, Texas. Childs is also present in Arkansas and Louisiana.
In January 1956, the company purchased the Big Chain, Inc. , a chain of seven stores based in Shreveport, Louisiana, then combine them with Childs groups. All these chains adopted the Kroger flag in 1966.
During all the acquisitions, in September 1957, Kroger sold the Wichita, Kansas, store division, which consisted of 16 stores, to J. S. Dillon and Sons Stores Company, then led by Ray S. Dillon, the son of the company founder.
In October 1963, Kroger acquired a chain of 56 Basketball stores, giving them a foothold in the lucrative southern California market. (Until now, Kroger has no shop in western Kansas.)
Kroger opened a store in Florida under the banner of SupeRx and Florida Choice from the 1960s to 1988, when the chain decided to leave the country and sell all of its stores; Kash n 'Karry bought the biggest part.
1970s
In the 1970s, Kroger became the first grocery seller in the United States to test an electronic scanner and the first to formalize consumer research.
Although Kroger has long operated stores in the Huntsville-Decatur area in northern Alabama (as a southern extension of Nashville, Tennessee, region), it has not been operating in the country's largest market, Birmingham, since the early 1970s, when it came out as a result of intense competition from Winn-Dixie and the local network of Bruno Supermarket and Western Supermarket.
Kroger built the ultra-modern dairy factory (Crossroad Farms Dairy) in Indianapolis in 1972, which was later regarded as the largest dairy factory in the world.
Kroger left Milwaukee in 1972, selling several stores to Jewel. Kroger will be back in 2015 after acquiring Roundy.
Kroger entered the Charlotte market in 1977 and grew rapidly throughout the 1980s when buying several stores from BI-LO. However, most stores are in less desirable neighborhoods and do not fit in with Kroger's fancy image. Less than three months after the BI-LO was pulled out, the company decided to re-enter the Charlotte market, and in 1988 Kroger announced it would pull out of the Charlotte market and save his shop for sale. Ahold buys the remaining Kroger stores in the Charlotte area and turns them into BI-LO.
1980s
Kroger has a number of stores in the West Pennsylvania area, covering Pittsburgh and its suburbs from 1928 to 1984 when the US began to experience severe economic recession. The recession has two significant effects and is related to Kroger's operations in the region. One is that the highly cyclical manufacturing-based economy in the region is declining in greater proportion than any other part of the US, which undermines the demand for top-class products and services offered by Kroger. The second effect of the economic recession was to worsen the employee-management relationship, causing a protracted strike in 1983 and 1984. During the strike, Kroger withdrew all his stores from the Western Pennsylvania market, including some recently opened "superstores" and "greenhouses, "sells these stores to Wetterau (now part of SuperValu), which immediately flips stores to independent owners while continuing to supply them under the brand FoodLand and Shop 'n Save. Kroger's release gave the market to cheaper local rivals, notably the Giant Eagle and suppliers provided by SuperValu. (Kroger bought the company Eagle Grocery, whose founders continue to create the Giant Eagle.) Kroger still maintains his presence in Morgantown, West Virginia, Wheeling, West Virginia, and Weirton, West Virginia/Steubenville, Ohio, the area where the Giant Eagle has a much more presence small and SuperValu supplied stores are almost nonexistent, though in all these cases, Walmart remains a major competitor and Aldi is the only other supermarket with overlapping markets.
Kroger entered the competitive San Antonio, Texas market in 1980 but was pulled out in mid-1993. On June 15, 1993, the company announced the closure of 15 local stores.
The chain closed several stores around Flint, Michigan, in 1981, transformed by local businessman Al Kessel into a new chain called Kessel Food Markets. Kroger bought most of these stores back in 1999 and started returning them. Several other Michigan stores were sold to another Flint-based chain, Hamady Brothers, in 1980. The acquisition of Hamady was short-lived.
In 1982, Kroger sold the 65-store Market Basket chain he had operated for several years in southern California. The stores were returned to the branding of Boys Markets, after acquiring the chain. Boys Markets was acquired by Yucaipa Companies in 1989. When Yucaipa acquired Ralphs, the Boys brand disappeared.
In 1983, The Kroger Company acquired the Dillon Companies chain in Kansas along with its subsidiaries (King Soopers, City Market, Fry's and Gerbes) and the Kwik Shop supermarket chain. David Dillon, descendant of fourth generation J. S. Dillon, founder of Dillon Companies, became CEO of Kroger.
In northeastern Ohio, Kroger owned a factory in Solon, Ohio, which was a suburb of Cleveland, until the mid-1980s. When the factory was closed due to high local Union labor costs, Kroger closed its northeastern Ohio store in Cleveland, Akron and Youngstown areas. Some of them former Kroger stores were taken over by stores like Acme Fresh Markets, Giant Eagle, and Heinens.
Kroger opened and has about 50 stores in St. Louis. Louis left the market in 1986, saying that his shop was not profitable. Most of his stores are purchased by National, Schnucks, and Shop 'n Save.
Kroger also experienced a similar withdrawal from Chattanooga, Tennessee, in 1989. Many of these stores were sold to a local Red Food chain store, which was in turn purchased by BI-LO in 1994. Today, Chattanooga is the only metropolitan market in Tennessee. where Kroger is not operating.
1990s
In the 1990s, Kroger acquired Great Scott (Detroit), Pay Less Food Markets, Owen Markets, JayC Food Stores, and Hilander Foods. In addition, the Houston market was strengthened when Kroger bought several stores from AppleTree Markets, which was a former Safeway store in early 1994.
In 1998, Kroger joined the fifth largest grocery company then Fred Meyer, along with its subsidiaries, Ralphs, QFC, and Smith's.
In the late 1990s, he gained lots of stores from Super Fresh as it came out of many markets in the South.
Kroger also traded ten of his Greensboro, North Carolina stores in 1999 to Matthews, Harris Teeter based in North Carolina, for the company's 11 stores in central and western Virginia. Kroger still maintains the North Carolina presence in the Raleigh-Durham area. In the Raleigh-Durham area, Kroger closed the North Raleigh store in Wakefield Commons shopping mall on July 9, 2011, because its location failed to meet sales expectations. After closing, Kroger will operate 16 stores in Triangle. Kroger owned a store in Greenville from the 1980s to 2010 when it was sold to Harris Teeter. A store in Wilson opened in 2002 but closed two years later.
2000s
The dominant grocery store in western Virginia, Kroger entered the Richmond, Virginia market in 2000, where he competed with Martin's market leader (including former Ukrop outlet) and Food Lion. Kroger entered the market by buying an existing Hannaford store or being built in Richmond. The Hannaford purchase also includes the competitive Hampton Roads market, where it now competes with Farm Fresh, Harris Teeter (owned by Kroger), and Food Lion. Hannaford's location in these markets was purchased from Delhaize by Kroger as a condition of the acquisition of Delhaize in 2000 against the Hannaford chain, which had previously competed against Food Lion, also owned by Delhaize. Wal-Mart Supercenters is also a major competitor in both markets, and the chain briefly competes with Winn-Dixie, who has now left Virginia.
In 2001, Kroger acquired Baker Supermarket from Fleming Companies, Inc.
Albertsons exited the San Antonio and Houston markets in early 2002, selling many Houston stores to Kroger.
In 2004, Kroger bought most of the old Thriftway stores in Cincinnati, Ohio, when Winn-Dixie left the area. These stores are reopened as Kroger stores.
In 2007, Kroger acquired Scott's Food & amp; Pharmacy from SuperValu Inc., and in the same year, also acquired 20 former Michigan Farmer Jack locations from A & amp; P when A & amp; P exit the Michigan Market.
In 2008, Kroger began a partnership with Murray Cheese of New York City. Murray's cheese counter at Kroger stores sells artisan cheeses from all over the world.
2010s
In 2011, Kroger sold the Hilander Foods chain to Schnucks. Schnucks has re-branded the chain and closed one shop with two more locations closed on May 31, 2014.
On July 9, 2013, Kroger announced the acquisition of 212 Harris Teeter stores based in Charlotte in a $ 2.5 billion deal and assumed $ 100 million in corporate debt. The Harris-Teeter store is in eight Southern states, with most of them in the state of North Carolina. Doing so, Kroger acquired Harris Teeter's click and collection program that enabled online ordering of groceries. Some industry experts see this as a competitive step against online sellers like AmazonFresh. The acquisition of Harris Teeter marks Kroger's return to the Charlotte market after a 25-year absence.
On September 20, 2013, it was announced that David Dillon would retire as CEO of Kroger Co. effective January 1, 2014, to be replaced as CEO by W. Rodney McMullen, current COO of the company, and David Dillon will remain as Chairman of the Board until the end of 2014.
In 2013, Kroger announced that the unionized worker's partner would no longer be covered by the company's insurance plan. The company mentioned the Patient Protection and Affordable Care Act as the main reason for the move. Cutting benefits affects about 11,000 workers in Indiana. The company announced in April 2013 that employees will retain their health insurance benefits.
On March 3, 2015, Kroger announced it will enter Hawaii, having registered with the state as a new business in February 2015. The move has been in the planning phase, as it plans to expand there in 2006 but retreat after it has been submitted. Kroger, who is in the process of finding a location to open his first store, will face competition from competitors based in Honolulu, Foodland and the Times; Safeway's major retailers, Wal-Mart, and Costco; Don Quixote belongs to Japan; and Department of Defense DeCA Komisar.
On May 1, 2015, Kroger announced the acquisition of Hiller Market chain 7-store in Southeastern Michigan, and would operate all but one of the stores under the banner of Kroger.
In June 2015, Kroger eliminated the Harris Teeter brand from the bustling Nashville, Tennessee market, where growth was hampered by aggressive competition since entering with six stores in the early 2000s. Kroger has traditionally had a market-leading presence in Nashville, and initially promised to keep the five remaining Harris Teeter stores open when it acquired the chain, but later said the market "does not support Harris Teeter's future business plan." The two Harris Teeter stores were closed down, and three were temporarily closed while being converted to the Kroger brand (one of which will undergo major renovations and replace the neighboring Kroger shop).
On November 11, 2015, Kroger and Roundy announced a definitive merger, carrying a chain of 166 Wisconsin-based chains primarily under Kroger's holdings. The merger is worth $ 800 million, including debt. The acquisition, which brought Kroger back to Wisconsin after 43 years of absence, will retain the names of Roundy, Pick 'n Save, Mariano, Metro Market, and Copps, along with his Milwaukee operations.
In April 2016, Kroger announced that it had made "meaningful investments" in Boulder, Colorado-based Lucky's Market, an organic food supermarket chain that operates 17 stores in 13 states throughout the Midwest and Southeastern United States.
In January 2017, Kroger announced plans to hire 10,000 permanent employees across the country over the next year.
In February 2017, Kroger survived a massive public outcry after announcing the closure of two smaller stores in Louisville. Despite high storefront volume and high population density, Old Louisville (rental ends) and Southland Terrace store is closed.
On February 7, 2017 it was announced that Kroger Co. have bought Murray's Cheese.
On February 14, 2017, Kroger no longer make discounts for the elderly aged 59 years and over.
On May 1, 2017, Kroger, along with the University of Kentucky and UK Athletics, sports and marketing partner JMI Sports announced a 12-year campus marketing agreement, $ 1.85 million per year. Included in the agreement are the naming rights for the Commonwealth Stadium, the university football stadium, which will be renamed to Kroger Field . This agreement makes University of Kentucky the first school in the Southeastern Conference to enter into a corporate partnership for naming rights to their football stadium.
On May 10, 2017, Kroger opened his first self-service store in Blacklick, Ohio, labeled, Fresh Eats MKT. The new prototype store will have about 12,000 square feet of space, the shops are very similar to the Walmart Neighborhood Market project, because these stores only sell food. These stores have Starbucks, and Kroger Pharmaceuticals. On June 1, 2017, Kroger opened their second Fresh Food. Kroger will also turn some Turkish Hill shops into a concept store. CFO, Mike Schlotman, calls these stores "small tests." Many local Blacklick residents have said positive statements about this new concept.
In February 2018, Kroger announced that it would sell 762 department stores to EG Group, a $ 2.15 billion British gas station operator. They operate under Turkey Hill , Loaf 'N Jug , Hue Shop , Tom Thumb and Quik Stop banner. It will retain more than 20 department stores. Kroger supermarket fuel center is not included in the sale. Sales closed on April 20, 2018.
On April 10, 2018, Kroger announced plans to employ approximately 11,000 new employees. It is estimated that 2,000 managerial positions will be filled by new employees. With the addition of these new employees, the total number of people employed by the company is nearly half a million.
On May 24, 2018, Kroger announced they acquired a $ 200 million Home Chef with an additional $ 500 million in incentives if certain targets were met by the Home Chef.
Kroger Marketplace is a network of large box stores. The brand was introduced in 2004 in the Columbus, Ohio area, which lost the Big Bear and Big Bear Plus chains in the Chapter 11 Penn Traffic bankruptcy. The Kroger Market format is based on the Fry Marketplace stores that the Kroger Arizona division currently operates.
Similar to rival chains Meijer, Sears, Kmart, Target, Walmart, and Albertsons, and modeled after Kroger-owned Fred Meyer, these stores contain several departments. In addition to the grocery department, they usually contain Fred Meyer Jewelers, Starbucks, Donatos Pizza, and in-store banks, as well as parts for toys, appliances, home furnishings and bed and baths, something Big Bear once owned at their store in the Columbus area.
In 2005, the company began renovating many Kroger Food & amp; Drugs in Ohio for an expanded and revamped look, turning them into the Kroger Marketplace format . In February 2006, Kroger announced plans for two new Kroger Marketplace stores to open in late summer in Cincinnati, a suburb of Lebanon and the Liberty City. The store at Liberty Township opened in July 2006. On October 5, 2006, Kroger Market opened in Gahanna. With the opening of Gahanna, the number of Kroger Marketplace stores is six, four in the Columbus area and two in the Cincinnati area. Two more stores were planned in 2007, one in Middletown (which opened in April 2007, after the old store was leveled and part of the current parking lot) and one in Englewood.
In 2011, Elder Beerman in Centerville, Ohio was destroyed, and a new market has been built in its place. It has a fuel center and opened on December 8th. This market is the largest Kroger store ever built from the ground to date at 147,000 square feet.
Two more stores opened in the Cincinnati area, on the outskirts of Hebron and Walton in North Kentucky completed in November 2008. Three Kroger Marketplace stores in Kentucky opened in 2009, two in Lexington and one in Newport. Another market opened in Beavercreek, Ohio. Mount Orab, Ohio, the store opened in the spring of 2010. Kroger opened a new 60,000 square foot store in North Augusta, South Carolina. In 2015, a 145,000 square foot marketplace opens on the outskirts of Cincinnati, Oakley.
The first Kroger Marketplace store in Texas opened on October 9, 2009, at the Waterside Marketplace in Richmond, Texas. The second Kroger Marketplace store in Rosenberg, Texas, opened on December 4, 2009. The third opened in Frisco, Texas, in early 2010. The fourth, in Willis, Texas, opened on August 11, 2011. Other Kroger Marketplace stores in Texas are in Little Elm, Texas; Fort Worth City Center Alliance; Mansfield; Wylie, Texas; and Baytown, Texas.
The first Kroger Marketplace store in Tennessee opened in Farragut, Tennessee (a small suburb near Knoxville) in late 2008, and a second storefront in Thompson's Station, Tennessee, about 20 miles (32 km) south of Nashville, opened in early 2009. The third location opened in Gallatin, Tennessee, on March 11, 2010.
The first Kroger market in Arkansas opened in August 2010 at Chenal Parkway in Little Rock, Arkansas. Locations also open in 2012 in Conway, Arkansas and 2014 in Jonesboro, Arkansas.
The first Kroger Market in Virginia opened at the Midlothian Turnpike in Richmond, Virginia, at the site of the former Cloverleaf Mall on December 6, 2012. Another marketplace opened in Virginia Beach, Virginia, on the site of the former Super Kmart, on July 31, 2013. The third location opened on December 2013 at Staples Mill Shopping Center in Henrico County. The fourth location opened on October 15, 2014, in Portsmouth, Virginia, at a former I.C. site. Norcom High School.
The first Kroger market in Mississippi opened on September 16, 2016 in Hernando with much fanfare. This shop is officially Kroger Food & amp; Drugs with twelve alleys, now rebuilt with sixty-four, in addition to having Starbucks, ClickList, and an expanded deli in it.
The first Kroger market in Indiana opened on September 29, 2011, at Dupont Road on the northwest side of Fort Wayne. This shop is Kroger & amp; Drug. The second Kroger market opened on October 4, 2012, from Scott's Food and Pharmacy rebuilt in the Village in Coventry on the southwestern side of Fort Wayne. Both stores are part of a $ 100 million expansion project in the Fort Wayne region. In October 2016, it was announced that Kroger Market would open in La Porte, Indiana in the development of NewPorte Landing. Construction of a new 123,000 square foot store is expected to begin early in 2018.
The first Kroger market in Michigan opened on June 14, 2013, at Sterns and Secor Roads in Lambertville (a small suburb north of Toledo, Ohio). Formerly a conventional Kroger store, its size increased from 68,000 to 133,000 square feet. It brings toys, household necessities, clothing and shoes next to groceries. The two countries' stores opened in 2014 at Shelby Township on a property that already has a 2010 Fuel Center, replacing a smaller Kroger store on Hayes Road in nearby Macomb Township, soon to be turned into Emagine Entertainment cinema. The third location opened at the end of 2015 at 13 Mile Road in Roseville, rebuilt from a long-closed Kmart. Three further locations opened in 2016, one at White Lake in what used to be one of Kmart's "green" prototypes and directly adjacent to the smaller Kroger store that this location replaced, the location of the second Shelby Township on 26 Mile Road and Van Dyke Avenue, and one on 12 Mile Road and Stephenson Highway in Royal Oak. The seventh site opens at Fort Street in Southgate on September 20, 2017. This store, which is a former Super Kmart, is the largest Kroger location in Michigan, with seventy alleys along with a small cafe section and a special ClickList parking space.
Maps Kroger
Manufacturing
In addition to spreading various regional brand products, The Kroger Company also uses one of the largest private label-making networks in the country. Thirty-seven plants (either wholly owned or used with operating agreements) in seventeen countries make up about 40% of Kroger's private label products. Similar to most supermarket retailers, Kroger uses a three-level private label marketing strategy. One private brand emphasizes a no-frills product at the lowest possible price; the other is meant to be comparable to a leading national brand but a better value and a third is a premium brand (often organic).
Manufacturers
Dairies
Kroger mengoperasikan 16 perusahaan susu, 1 pabrik es krim, dan 2 pabrik keju:
- Centennial Farms Dairy - Atlanta, Georgia
- Compton Creamery - Compton, California
- Crossroad Farms Dairy - Indianapolis, Indiana
- Heritage Farms Dairy - Murfreesboro, Tennessee
- Jackson Dairy - Hutchinson, Kansas
- Layton Dairy - Layton, Utah
- Michigan Dairy - Livonia, Michigan
- Makanan Pemandangan Gunung - Denver, Colorado
- Pace Dairy of Indiana - Crawfordsville, Indiana
- Pace Dairy of Minnesota - Rochester, Minnesota
- Riverside Creamery - Riverside, California
- Swan Island Dairy - Portland, Oregon
- Springdale Ice Cream & amp; Minuman - Springdale, Ohio - minuman ringan, air, es krim
- Tamarack Farms Dairy - Newark, Ohio
- Tolleson Dairy - Tolleson, Arizona
- Turkey Hill Dairy - Conestoga, Pennsylvania
- Vandervoort Dairy - Fort Worth, Texas
- Westover Dairy - Lynchburg, Virginia
- Winchester Farms Dairy - Winchester, Kentucky
Toko roti
Kroger operates 6 bakeries, 2 frozen dough factories, and 1 deli factory:
- Anderson Bakery - Anderson, South Carolina
- Clackamas Bakery - Clackamas, Oregon
- Columbus Bakery - Columbus, Ohio
- Country Oven Bread - Bowling Green, Kentucky
- Indianapolis Bakery - Indianapolis, Indiana
- KB Specialty Foods - Greensburg, Indiana
- King Soopers Bakery - Denver, Colorado
- La Habra Bakery - La Habra, California
- Dough Layton Factory - Layton, Utah
Food items
Kroger operates 5 stores and 2 beverage factories:
- America's Beverage Co. - Irving, Texas - soft drinks, waters
- Delight Products Co. - Springfield, Tennessee - dried dog and cat food
- Kenlake Food - Murray, Kentucky - beans, hot cereal, cornmeal, powdered drink
- Pontiac Foods - Columbia, South Carolina - coffee, herbs, spices, rice, noodles, sauce
- Springdale Ice Cream & amp; Drinks - Springdale, Ohio - soft drinks, water, ice cream
- State Avenue - Cincinnati, Ohio - salad dressing, red sauce, syrup, broth, jam, and jelly
- Tara Foods - Albany, Georgia - peanut butter, flavorings, steak sauce, vinegar, ripe wine, lemon juice, soy sauce
Meat factory
Kroger operates 2 meat factories:
- King Soopers Meat - Denver, Colorado
- Vernon Meat - Vernon, California
Private brand
The Kroger brand products are manufactured and sold in three levels of quality:
- Private Option - premium quality brand
- Brand Banners (like Kroger, Ralphs, King Soopers) - the majority of the 11,000 items stocked in stores
- Brand value - good quality at affordable price
P $$ t..., View This... and Cultural Heritage
The Kroger generic product line was introduced in 1981 under the name Cutting Cost and is known for labeling a nearly common product. It was later replaced by FMV , which is a backronym which means For Maximum Value , which originally means Fred Meyer Value. In early 2007, Kroger replaced FMV under the Kroger Value brand. Kroger Value Marks are phased out by 2014. Offer basic products such as sugar, flour, bread, and canned food at the lowest prices for certain products in the store. Although some of these products (such as water-made cheese and partially hydrogenated soybean oil) use low-quality manufacturing processes, other products do not seem to be distinguished from their equivalent banner brands (P $$ t... Kroger sugar and sugar, for example) besides price. The Ps $ t... ', Check This Out... and Heritage Farm was introduced in 2014.
Kroger has expanded its line into many other items, such as bread, coffee, tea, ice cream, paper towels, bleach, dog and cat food, as well as food and other household items. Most Kroger Value branded items are labeled (in English and Spanish); However, P $$ t..., Check This Out... and the new Heritage Farm.
Brand Banner
Banner Brands, goods that bear the name of Kroger or its subsidiaries (ie, Ralphs, King Soopers, etc.) or make references to them (ie, Big K) are offered with "Try, Likes, or Get a National Brand Free Warranty, at if customers are not convinced that Kroger brand products are as good as national brands, they can redeem the unused portion of the product with a receipt for an equivalent national brand free of charge. Many Kroger's health and beauty goods, one of the most private label categories quickly developed, manufactured by third-party providers; these products include items such as ibuprofen and contact lens solutions.
Personal Options
Products marked with Personal Choices are offered for comparison with gourmet brands or regional brands that may be considered more luxurious than standard Kroger brand products.
Organic Simple Truth
Simple Truth Organic is a brand that is offered for comparison with other organic brands with simpler packaging and gets larger by 2014 as part of Kroger's marketing. For the first time, Kroger explores the manufacture of gluten-free products, including flour mixes, bread, etc.
Other private label brands
As well as major wholesale brands, Kroger's manufacturing creates a variety of brands of general merchandise. This is shown primarily in Fred Meyer's stores, where more than half of the items sold are non-food, or in the smaller Fred Meyer Marketplace stores. The following brands can be found in Kroger's various stores:
Bread Good to Dough - White and wheat baked bread, hotdog bread and hamburger bread (Introduced in May 2018)
Milk
- Springdale - milk by gallon
- Mountain Dairy - milk by gallons (QFC, Fred Meyer, Smith, Fry, and Ralphs)
- Country Club - butter
Beverages
- Big K - soda, cold drinks, soda water
- Clear Crystal Clear Water
- At Home - margaritas and other mixed drinks
- Sungold - sweet tea and jug jug
- Thirst Rockers - imitation juice (water, high fructose corn syrup, 0% juice)
Deli
- Wholesome @ Home - a new name for including all private label products (pizza, pasta, sides, etc.)
- Your Deli Choice - baked beans, coleslaw, potato salad
Drugs & amp; General merchandise
- HD Design - high end household items
- MotoTech - automotive supplies
- Office Works - stationery and office supplies
- Splash Sport, Splash Spa, and Bath & amp; Body Therapy - toiletries and body
- Convenience for Baby - baby and baby supplies, diapers
Frozen Food
- Country Club - real butter butter, half-gallon ice cream/frozen yogurt (Stopped at Scotts Food and Pharmacy store)
- Old Fashioned - gallon ice cream/frozen yogurt
Food and General Merchandise
- aromaFUSI - air fresheners, scented candles
- Disney's Old Yeller - dried dog food
- Disney's Aristocats - wet cat food
- Everyday Life - kitchen gadgets & amp; cleaning supplies, furniture
- P $$ t... Large Savings... Submit on - bread
- Heritage Garden... Fresh Meat
- View It - Non Food Items
- Pet Pride - dried dog and cat food, cat feces
- Tempo - detergent and fabric softener
Whole Health (Nutrition)
- Simple Truth - organic and natural food
Disney Magic Selections
In 2006, Kroger partnered with a consumer product division of The Walt Disney Company to add the Disney Magic Wizard to its private label offerings.
Pharmacy Group
Kroger previously owns and operates a drugstore chain SupeRx . In 1985, Kroger defeated Rite Aid for the Hook Drugstore chain, based in Indianapolis, Indiana, and merged it with SupeRx to become Hook's-SupeRx . In 1994, Kroger decided to get out of the stand-alone drugstore business and sell his Hook and SupeRx stores to Revco, which were then sold to CVS.
Currently, Kroger operates more than 1,948 pharmacies, mostly located within its supermarket. Kroger Pharmacy continues as a profitable part of the business and has grown up to now including pharmacies in Town Markets, Dillons, Fred Meyer, Fry, King Soopers, QFC, Ralphs, Harris Teeter, Food and Drug Smith, and Kroger Supermarket.
Petroleum Supermarket Group
Since 1998, Kroger has added a fuel center in his supermarket parking lot. Recently, the company has begun to open stand-alone fuel centers, often near shops whose parking spaces can not accommodate the fuel center. In 2015, Kroger operates 1,360 supermarket fuel centers.
In 2006, Kroger introduced a new general logo for all of its supermarket chains that are now also used in fuel centers of all supermarket chains - a rhombus with a United States-style white image in the center bordering four colored areas: dark blue representing the Ocean Pacific, red represents Canada, green represents the Atlantic Ocean, and yellow represents the Gulf of Mexico.
Movie rentals
Most Kroger locations feature Redbox movie rental kiosks. Previously, some Kroger locations featured kiosks from The New Release (aka Moviecube); most of these stalls have been replaced by redbox kiosks. Also, until 2012, Kroger's location in Columbus, Ohio, the area is shown kiosk by Blockbuster Express (originally DVD Play).
Distribution and logistics
Distribution and purchase of food takes place under various subsidiaries and divisions. These include:
- Kroger Group Cooperative, Inc.
- Kroger Group, Inc.
- Peytons
- WESCO
- Inter-American Products
Kroger operates its own truck and trailer fleet to distribute products to its various shops, in addition to contracts with various trucking companies.
Financial services
Kroger Personal Finance was introduced in 2007 to offer branded Visa cards; mortgage; home equity loan; pet insurance, tenants, and homes; identity theft protection; and wireless services. In 2011, Kroger canceled his contract with MasterCard and now offers store credit and debit cards through Visa.
i-wireless (wireless service)
i-wireless is a national private label service provider sold in over 2,200 retail locations within the Kroger store family in 31 states. i-wireless allows customers to earn minutes on their i-wireless phone in exchange for using their buyer's card on eligible purchases. The i-wireless service works through the National Sprint Network. Subscribers can choose from a monthly, unlimited or pay-per-use plan that has no contract, activation fee, or ability to browse.
Controversy
In 2008, Greenpeace started the ranking of major American supermarket chains in their seafood conservation practices because, according to Phil Radford, CEO of Greenpeace USA, "three quarters of global fish stocks suffer from overfishing, and 90% of marine predators are gone." Criteria include the number of supermarkets of threatened fish species being sold, their purchasing policies for seafood, and the marine legislation policies they support. In 2013, Kroger is noted for carrying 17 of the 22 red list species, four of which are the top-tier red list species.
In 2014, Moms Demands Action for Gun Sense in America, a national arms control organization backed by former New York Mayor Michael Bloomberg, started a campaign that tried to suppress Kroger's chain to ban carrying open firearms in all of his stores. The group decided to take action in response to demonstrations by open carry activists at Kroger stores in Ohio and Texas, and after conducting research that identifies more than a dozen shootings on Kroger properties since 2012. Kroger rejected their request, stating, "If local legislation the weapon is to allow an open carry, we will certainly allow customers to do that based on what the local law.We do not believe it is up to us to regulate what the local weapons control law should be.It is up to local lawmakers to decide to do So we follow the local law, we ask our customers to respect the other people they visit and we really have no problems in our store as a result of that. "
References
Further reading
- Phillips, Charles F. "A History of the Kroger Grocery & Roasting Company." National Marketing Review (1936): 204-215. in JSTOR
External links
- Company website
- Website for Kroger branded stores
Source of the article : Wikipedia
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