American Marketing News , often called just News America , is a marketing business owned by News Corp. It publishes SmartSource Magazine , insertion of weekly consumer branded newspapers offering promotional advertisements and coupons, delivered in over 1,600 newspapers in the US and is one of three companies in United States (the other two are Valassis Communications and Insignia Systems, Inc.) which controls almost all in-store advertising and shopping coupons in the United States.
One of the major divisions of the company is the SmartSource iGroup , formed in 2000 from acquisitions and investments and running the company's online voucher site, www.smartsource.com, in addition to other interactive consumer business such as sampling and direct mail. The SmartSource brand started in 1998.
Video News America Marketing
Histori
The News America FSI was formed when News Corporation purchased the marketing division of two Free Standing Insert (FSI) business competitors: Quad/Marketing Inc. and Product Movers Inc., in 1988. In 1997, News America purchased Actmedia, an In-Store marketing and promotional company operating outside Connecticut, and the company changed its name to News America Marketing.
Maps News America Marketing
Products
News America Marketing has three product categories: Home-Delivered network, In-Store network, and Online Savings network.
The Home-Shared Network contains free-standing SmartSource Magazine , door hanger, direct mail promotions, and home-delivered samples.
In-store products include message racks, coupon dispensers, cart ads, large format incoming ads, Shelfvision videos, floor messaging, and in-store sampling.
Online Savings Network includes SmartSource.com. In 2011, SmartSource started printing QR codes on its online printing coupons to prevent coupon fraud. The company released a free voucher app for iPad titled SmartSource Xpress in March 2012. SmartSource Xpress for iPhone was released in 2013.
On July 24, 2015, News America Marketing bought Canadian company Checkout 51 for an undisclosed amount. Checkout 51 gives consumers the digital means of redeeming coupons through smart phone reception scanning technology.
News Marketing Canada
Canadian Marketing News was created in 1995 through the merger of two separate FSI Canada companies and today publishes coupon inserts, SmartSource Magazine and UtiliSource , the French version. Since News America Marketing's 1997 bought Act Media, News Marketing Canada has been offering advertising and in-store promotional products as well. In September 2011, he launched SmartSource.ca, a coupon website for Canadian buyers.
Philanthropy
News America Marketing has published two editions of Children's Miracle Network Hospitals-themed from SmartSource inserts annually for more than 20 years, generating media funds and value for the organization. SmartSource Magazine also features an annual edition of Easter-themed inserts. For 15 years, the Easter Seals-themed SmartSource Magazine has helped generate more than $ 3.3 million for Easter Easter. News America Marketing has also supported the "Toys for the Holidays" program from Volunteers of America.
Since 2009, News America Marketing has sponsored a full-cost trip to the Super Bowl every year for two Marines and one guest.
Every November since 2011, News America Marketing has published a special edition of SmartSource Magazine featuring the "Believe in Heroes" campaign of the Wounded Warrior Project. In addition, the organization has held fundraising in its respective offices for the Wounded Sold Project and Operation of Gratitude.
Operation
In the fiscal year ending June 2005, the company had a 28% operating margin, the highest of all News Corporation business. Its annual income is $ 1.1 billion, up 9% from a year earlier. In 2007, News America generated the most revenue for magazine division and News Corporation insertion, and controls approximately 50% to 60% of the insert market and as much as 90% of the in-store business.
Legal case
In 2005, Theme Promotion, a merchandise company, won a $ 6.8 million jury award against News America. The California jury found that News America was guilty of violating antitrust laws and unfair civil competition.
In 2006, the state of Minnesota accused News America of engaging in unfair trade practices. The company settled in 2008 by agreeing to pay the fees and not embarrass its competitors.
In March 2006, the competitor of News America Marketing coupon insertion, Valassis Communications, completed the FTC's allegations that they had attempted to induce News America Marketing to collude on price by signing an approval agreement that prohibits Valassis from engaging in, or attempting to engage, anti-future behavior competition. The FTC made no allegations against News America Marketing in connection with its investigations. Shortly after the decision was signed, Valassis sued News America Marketing.
Between 2009 and 2011, News Corporation paid approximately $ 655 million to settle allegations of corporate espionage and anti-competitive behavior by News America.
- In 2009, a federal case in New Jersey (Floorgraphics v. News America Marketing In-Store Services Inc., 04-cv-3500, US District Court, New Jersey District, Trenton) was taken by a company called Floorgraphics went to court, accusing News America of hacking into a password-protected computer by Floorgraphics. Most of the lawsuits are based on the testimony of Robert Emmel, a former News America executive who claims to be a whistle blower. After several days of testimony, News Corporation completed with Floorgraphics for $ 29.5 million; a few days after that, he bought Floorgraphics. On July 20, US Senator Frank Lautenberg wrote a letter to the Department of Justice requesting an ongoing FBI investigation including the FloorGrafics hacking allegations. On July 21, 2011, it was reported that representatives from the US Department of Justice and the FBI have begun to investigate Floorgraphics allegations.
- In 2010, News Corporation paid $ 500 million to settle a case filed against it by Valassis Communications, after it won a $ 300 million verdict in a state court in Michigan. The lawsuit by Valassis is based on the claim that News America has gained market share by forcing its packaged goods customers to sign long-term insert contracts or enormous price-rising risks on display ads within their stores Completion including News America entering a 10-year-old sharing agreement distribution with Valassis Direct Mail, a subsidiary of Valassis.
- As early as 2011, in the case in Minnesota brought by the Insignia System, News America faces a fine of over $ 600 million. The News Corporation paid $ 125 million to settle charges of anticompetitive behavior and violations of antitrust laws. This is the third time the two companies have been involved in a lawsuit. In August 2000, Insignia was sued by News America on an exclusive promotional agreement with several major supermarket retailers, a lawsuit that was settled confidentially in November 2002. In November 2003 Insignia was again sued, in the Insignia rights to market advertising and in-store promotional services.
At the end of 2011, the Atlanta District Court granted a permanent order banning Robert Emmel, a former Marketing News America executive, from sharing Secret America Marketing information and discovering that Emmel was not a disclosure and therefore not entitled to protection of complainants under Dodd. -Frank Act, as claimed. In a court ruling, he stated that far from harassing, or acting in retaliation against him, News America Marketing "really helped Emmel in getting a new job after it fired him."
Careers
The Princeton Review selected the Sales Development Program of News America Marketing as one of the "Best Entry Levels" for 2008.
References
External links
- News America Marketing's official website
- the official website of SmartSource
- Official website of SmartSource.ca
- Profile at Bloomberg Businessweek
Source of the article : Wikipedia
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