Gordon Graham is a B2B content writing expert who has worked on over 250 white papers. as well as hundreds of other B2B writing projects since the 1990s. Graham has received numerous writing and service awards from the Toronto and Montreal branches of the Society for Technical Communication and the Canadian Professional Writers Association, where he is a former president. He also teaches business writing at Concordia University in Montreal and Simon Fraser University in Vancouver. He is widely recognized as one of the world's leading experts in white paper.
Video Gordon Graham (writer)
Careers
In his teenage years, Graham began writing for the CEGEP newspaper and his university. He worked as an Ontario field worker for the Canadian University Press in 1976, and became a full-time editor of the Centennial College student paper in 1977. In 1981, he was the first co-founder and managing editor of NOW, an alternative weekly newspaper in Toronto. Since then, Graham has worked as a technical writer, freelance magazine writer, marketing executive, and independent copywriter.
Graham is widely recognized as an expert in white paper, which is now used by 65% ​​of B2B content marketers. He has been described as a "master of white paper" by author Peter Bowerman and as "the leading expert in that field" by Canadian business writer Steve Slaunwhite Graham has written white papers for Fortune 500 companies including 3M, Google, Oracle and Verizon as well as many smaller companies others, and teach marketing writing at companies including Cisco, Ericsson, and Sprint.
In 2013, Graham wrote a book, White Papers For Dummies, which Amazon's reviewers have called, "a must-read... an invaluable resource... a real treasure... great... awesome... the best book of kind of... must read... very good in every way. "
In his book and on his blog, Graham has defined the three most common types of white paper, which is white paper, and observes that white paper becomes shorter and more colorful for the past 15 years. He believes that white paper will continue to grow, but their important goal --- to help business people understand problems, solve problems, or make decisions --- will continue to be the basis for B2B content marketing for many years to come.
Maps Gordon Graham (writer)
Work
- White Books for Dummies , part of the For Dummies series. Hoboken: John Wiley & amp; Sons, 2013. 1st edition., 384 pages. ISBN: 9781118496923
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External links
- That White Paper Guy, Graham's official website.
- White Books for Dummies, website for Graham's book.
- /Gordon Graham, author page of Amazon Graham.
Source of the article : Wikipedia
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